Problem

The packaging industry cuts down 3billion trees annually to manufacture paper packaging; many of these are taken from ancient and endangered forests. This means loss of biodiversity, carbon storage capacity, and accelerated climate crisis. The growing demand for paper packaging goes against the rallying call of the scientific community for conserving or restoring 30-50% of the world's forests by 2030. To reduce the overall impact of the environmental degradation caused by paper packaging, there is a need for a sustainable packaging alternative.

Responses

Veuve Clicquot has teamed up with Canopy and its Pack4Good initiative to introduce the Ecoyellow champagne gift box, featuring 50% post-consumer recycled paper and 50% locally sourced hemp. Tree-free and low-carbon in nature, the packaging is part of Canopy’s pledge to remove ancient and endangered forests from its supply chain. Hemp, which is an ultra-resilient and efficient biomass, stores four times more carbon than trees annually, and it also makes the gift box 12% lighter than the conventional alternative, which in turn reduces resource use and transportation emissions. The Ecoyellow box represents the first step toward low-impact, low-carbon alternatives in packaging, facilitated by the effort of 342 brands under Canopy's Pack4Good initiative. These alternatives aim to significantly reduce greenhouse gas emissions, land-use impacts, and biodiversity loss when compared to virgin tree-based packaging.

Find out more: Canopy Planet